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Social Constructionism and the Corporate Brand: Semiotic Analyses of Print Adverts
Akindele, Oluwaseun, Iyamabo, Jeremiah, Otubanjo, OlutayoVolume:
4
Journal:
Business Management and Strategy
DOI:
10.5296/bms.v4i1.3547
Date:
June, 2013
File:
PDF, 363 KB
2013