Socio-economic determinants of support and brand value...

International Journal of Services and Operations Management 2020 Vol. 35; Iss. 3

Socio-economic determinants of support and brand value perception: a survey of microfranchisees

Santiago, Mariângela Carli, Lanfranchi, Andrea Giovani, Melo, Pedro Lucas De Resende, Cunha, Julio Araujo Carneiro da, Telles, Renato
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Volume:
35
Year:
2020
Journal:
International Journal of Services and Operations Management
DOI:
10.1504/ijsom.2020.105371
File:
PDF, 332 KB
2020
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