The effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables
Shah, Najeeb Ullah, Selvaraj, Rajni, Hashim, Nik Mohd Hazrul Nik, Omar, Nor Asiah, Agus, ArawatiVolume:
7
Year:
2020
Journal:
Middle East J. of Management
DOI:
10.1504/mejm.2020.109683
File:
PDF, 267 KB
2020