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Investigating Brand Feedback in eWOM Messages: Effects of...

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Investigating Brand Feedback in eWOM Messages: Effects of Stability and Controllability of Problem Causes on Brand Attitude and Purchase Intention

Bhandari, Manu, Rodgers, Shelly, Pan, Po-lin
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Journal:
Telematics and Informatics
DOI:
10.1016/j.tele.2020.101522
Date:
November, 2020
File:
PDF, 770 KB
2020
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