Investigating Brand Feedback in eWOM Messages: Effects of Stability and Controllability of Problem Causes on Brand Attitude and Purchase Intention
Bhandari, Manu, Rodgers, Shelly, Pan, Po-linJournal:
Telematics and Informatics
DOI:
10.1016/j.tele.2020.101522
Date:
November, 2020
File:
PDF, 770 KB
2020