Creating a market for IQOS: analysis of Philip Morris’...

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Tobacco Control 2020 / 11

Creating a market for IQOS: analysis of Philip Morris’ strategy to introduce heated tobacco products to the Australian consumer market

Watts, Christina, Burton, Suzan, Freeman, Becky
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Journal:
Tobacco Control
DOI:
10.1136/tobaccocontrol-2020-056057
Date:
November, 2020
File:
PDF, 331 KB
2020
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