Promoting healthy foods in the new digital era on...

Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

Folkvord, Frans, Roes, Elze, Bevelander, Kirsten
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
20
Journal:
BMC Public Health
DOI:
10.1186/s12889-020-09779-y
Date:
December, 2020
File:
PDF, 553 KB
2020
Conversion to is in progress
Conversion to is failed