Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions
Folkvord, Frans, Roes, Elze, Bevelander, KirstenVolume:
20
Journal:
BMC Public Health
DOI:
10.1186/s12889-020-09779-y
Date:
December, 2020
File:
PDF, 553 KB
2020