The effect of price promotions on impulse buying: the mediating role of service innovation in fast moving consumer goods
Hosseini, Seyed Hasan, Zadeh, Fatemeh Haghverdi, Shafiee, Majid Mohammad, Hajipour, EbrahimVolume:
33
Year:
2020
Journal:
International Journal of Business Information Systems
DOI:
10.1504/ijbis.2020.105828
File:
PDF, 450 KB
2020