The effects of rebranding on customer-based brand equity

International Journal of Business and Globalisation 2019 Vol. 22; Iss. 1

The effects of rebranding on customer-based brand equity

Blazquez, Marta, Mattich, Kurt, Henninger, Claudia E., Helberger, Eva
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Volume:
22
Year:
2019
Journal:
International Journal of Business and Globalisation
DOI:
10.1504/ijbg.2019.097391
File:
PDF, 283 KB
2019
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