Advertising message strategy analysis for award-winning...

Advertising message strategy analysis for award-winning digital ads

Yfantidou, Ioanna, Riskos, Kyriakos, Tsourvakas, George
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Volume:
12
Year:
2017
Journal:
International Journal of Technology Marketing
DOI:
10.1504/ijtmkt.2017.091741
File:
PDF, 434 KB
2017
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