Gender differences in the wearable preferences, device and...

International Journal of Technology Marketing 2020 Vol. 14; Iss. 2

Gender differences in the wearable preferences, device and advertising value perceptions: smartwatches vs. fitness trackers

Gupta, Manali, Sinha, Neena, Singh, Pratibha, Chuah, Stephanie Hui Wen
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Volume:
14
Year:
2020
Journal:
International Journal of Technology Marketing
DOI:
10.1504/ijtmkt.2020.110127
File:
PDF, 406 KB
2020
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