Consumer confusion in healthcare decision-making and...

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Consumer confusion in healthcare decision-making and choice: a qualitative exploration of patient confusion

Chauhan, Vishakha, Sagar, Mahim
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Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2020.1840276
Date:
November, 2020
File:
PDF, 835 KB
2020
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