An exploratory treatise on the ethnocentric tendencies of...

Journal of Islamic Marketing 2020 / 11 Vol. ahead-of-p; Iss. ahead-of-p

An exploratory treatise on the ethnocentric tendencies of Emirati Gen Z consumers

Potluri, Rajasekhara Mouly, Johnson, Sophia, Koppalakrishnan, Premila
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Volume:
ahead-of-p
Journal:
Journal of Islamic Marketing
DOI:
10.1108/JIMA-07-2020-0197
Date:
November, 2020
File:
PDF, 205 KB
2020
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