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Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
Lopes, Ana Isabel, Dens, Nathalie, De Pelsmacker, Patrick, De Keyzer, FreyaVolume:
ahead-of-p
Journal:
Online Information Review
DOI:
10.1108/OIR-09-2019-0287
Date:
November, 2020
File:
PDF, 214 KB
2020