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Journal of Retailing 2020 / 11

Increasing Consumers’ Willingness to Engage in Data Disclosure Processes through Relevance-Illustrating Game Elements

Bidler, Margarita, Zimmermann, Johanna, Schumann, Jan H., Widjaja, Thomas
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Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2020.10.001
Date:
November, 2020
File:
PDF, 243 KB
2020
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