Social brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka
Perera, Charitha Harshani, Nayak, Rajkishore, Nguyen, Long Thang VanJournal:
Journal of Marketing for Higher Education
DOI:
10.1080/08841241.2020.1841068
Date:
November, 2020
File:
PDF, 1.70 MB
2020