Autonomic Nervous System and Recall Modeling in Audiovisual Emotion-Mediated Advertising Using Partial Least Squares-Path Modeling
Barquero-Pérez, Ãscar, Cámara-Vázquez, Miguel Angel, Vadillo-Valderrama, Alba, Goya-Esteban, RebecaVolume:
11
Journal:
Frontiers in Psychology
DOI:
10.3389/fpsyg.2020.576771
Date:
October, 2020
File:
PDF, 1.07 MB
2020