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The Role of Facial Expression and Tie Strength in Sender Presence Effects on Consumersâ Brand Responses Towards Visual Brand-related User Generated Content
Nanne, Annemarie J., Antheunis, Marjolijn L., van Noort, GudaJournal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2020.106628
Date:
November, 2020
File:
PDF, 763 KB
2020