![](/img/cover-not-exists.png)
A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance
Velasco, Franklin, Yang, Zhiyong, Janakiraman, NarayananJournal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.11.015
Date:
November, 2020
File:
PDF, 324 KB
2020