A meta-analytic investigation of consumer response to...

  • Main
  • 2020 / 11
  • A meta-analytic investigation of consumer response to...

A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance

Velasco, Franklin, Yang, Zhiyong, Janakiraman, Narayanan
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.11.015
Date:
November, 2020
File:
PDF, 324 KB
2020
Conversion to is in progress
Conversion to is failed