An Empirical Study on Customer Segmentation by Purchase...

Mathematical Problems in Engineering 2020 / 11 Vol. 2020

An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm

Wu, Jun, Shi, Li, Lin, Wen-Pin, Tsai, Sang-Bing, Li, Yuanyuan, Yang, Liping, Xu, Guangshu, Jiang, Yi-Zhang
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Volume:
2020
Journal:
Mathematical Problems in Engineering
DOI:
10.1155/2020/8884227
Date:
November, 2020
File:
PDF, 1.43 MB
2020
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