Colour associations of archetypes: lessons for brands

International Journal of Business Excellence 2019 Vol. 19; Iss. 1

Colour associations of archetypes: lessons for brands

Talebnejad, Atefeh, Ranjbarian, Bahram, Bidram, Hamid, Samavatian, Hossein
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Volume:
19
Year:
2019
Journal:
International Journal of Business Excellence
DOI:
10.1504/ijbex.2019.101708
File:
PDF, 529 KB
2019
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