It's got to 'fit' - exploring corporate sponsorship...

International Journal of Hospitality and Event Management 2016 Vol. 1; Iss. 4

It's got to 'fit' - exploring corporate sponsorship decisions for festivals

Smith, Wayne W., Pitts, Robert E., Litvin, Stephen W., Mack, Rhonda W.
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Volume:
1
Year:
2016
Journal:
International Journal of Hospitality and Event Management
DOI:
10.1504/ijhem.2016.082163
File:
PDF, 282 KB
2016
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