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Consumer's risk relieving strategy towards branded food outbreak: the case of Maggie noodles in India
Moovendhan, V., Kumar, Satish, Mayank, KothariVolume:
18
Year:
2019
Journal:
International Journal of Indian Culture and Business Management
DOI:
10.1504/ijicbm.2019.100305
File:
PDF, 302 KB
2019