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The use of disaggregated demand information to improve forecasts and stock allocation during sales promotions: a simulation and optimisation study using supermarket loyalty card data
Malik, Sheraz Alam, Fearne, Andrew, O', Jesse, Hanley, N.A.Volume:
10
Year:
2019
Journal:
International Journal of Value Chain Management
DOI:
10.1504/ijvcm.2019.103271
File:
PDF, 424 KB
2019