A road less traveled in nostalgia marketing: impact of...

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The Journal of Marketing Theory and Practice 2020 / 11

A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements

Singh, Ramendra, Sharma, Yukti, Kumar, Jitender
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Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2020.1836975
Date:
November, 2020
File:
PDF, 1.31 MB
2020
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