After-service gifts: evaluating how presence, context and value impact customer satisfaction and customer delight
Barnes, Donald C., Kraemer, Tobias, Gouthier, Matthias H. J., Ludwig, Nadine, Giese, AndreasJournal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2020.1842769
Date:
November, 2020
File:
PDF, 926 KB
2020