How young companies can effectively manage their slack...

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Journal of the Academy of Marketing Science 2020 / 11

How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling

de Jong, Ad, Zacharias, Nicolas A., Nijssen, Edwin J.
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Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-020-00746-y
Date:
November, 2020
File:
PDF, 744 KB
2020
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