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Journal of Global Fashion Marketing 2020 / 12

Trendsetting and gender matter: Brand loyalty, perceived quality, and word-of-mouth

Lee, Seung-Hee, Workman, Jane E
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Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2020.1835523
Date:
December, 2020
File:
PDF, 535 KB
2020
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