A critical review and reconstruction of perceptual brand...

International Journal of Contemporary Hospitality Management 2020 / 11 Vol. ahead-of-p; Iss. ahead-of-p

A critical review and reconstruction of perceptual brand equity

Tasci, Asli D.A.
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Volume:
ahead-of-p
Journal:
International Journal of Contemporary Hospitality Management
DOI:
10.1108/IJCHM-03-2020-0186
Date:
November, 2020
File:
PDF, 647 KB
2020
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