Role of Incongruent Product Endorsement on the Celebrity...

Role of Incongruent Product Endorsement on the Celebrity Image

Srivastava, Arpita, Arora, Ashok Pratap
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Volume:
9
Journal:
International Journal of Business and Management
DOI:
10.5539/ijbm.v9n10p170
Date:
September, 2014
File:
PDF, 244 KB
2014
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