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Simultaneous or sequential? Multihoming launch strategies for mobile applications with consideration of promotion and switching costs
Zhang, Xiuyi, Hou, Wenhua, Zhang, WenqingJournal:
International Journal of Production Research
DOI:
10.1080/00207543.2020.1847343
Date:
December, 2020
File:
PDF, 2.79 MB
2020