Analysis of the Usage Intensity of Digital Advertising...

Journal of Business-to-Business Marketing 2020 / 10 Vol. 27; Iss. 4

Analysis of the Usage Intensity of Digital Advertising Platforms by SMEs Using an Integrated Models

Reyes-Mercado, Pável, Barajas-Portas, Karla
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Volume:
27
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1080/1051712X.2020.1831215
Date:
October, 2020
File:
PDF, 1.27 MB
2020
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