EXPRESS: Organizational Herding in Advertising Spending...

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Journal of Marketing Research 2020 / 11

EXPRESS: Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms

Shi, Huanhuan, Grewal, Rajdeep, Sridhar, Shrihari
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Journal:
Journal of Marketing Research
DOI:
10.1177/0022243720978954
Date:
November, 2020
File:
PDF, 1.53 MB
2020
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