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The effect of country-of-origin on the consumer purchase intention considering the mediating role of the brand equity dimensions
Shirvani, Seyyed Milad, Motamedi, Negar, Mohtaram, RahimVolume:
35
Year:
2020
Journal:
International Journal of Business Information Systems
DOI:
10.1504/IJBIS.2020.111418
File:
PDF, 303 KB
2020