The Effect of Sponsorship Disclosure in YouTube Product...

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The Effect of Sponsorship Disclosure in YouTube Product Reviews

Pfeuffer, Alexander, Lu, Xinyu, Zhang, Yiran, Huh, Jisu
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Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2020.1859023
Date:
December, 2020
File:
PDF, 1.76 MB
2020
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