Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting
Wouter Buckinx, Dirk Van den PoelVolume:
164
Year:
2005
Language:
english
Pages:
17
DOI:
10.1016/j.ejor.2003.12.010
File:
PDF, 324 KB
english, 2005