Measuring consumer perceptions for a better comprehension,...

International Journal of Industrial Ergonomics 2004 Vol. 33; Iss. 6

Measuring consumer perceptions for a better comprehension, specification and assessment of product semantics

Jean-François Petiot, Bernard Yannou
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Volume:
33
Year:
2004
Language:
english
Pages:
19
DOI:
10.1016/j.ergon.2003.12.004
File:
PDF, 639 KB
english, 2004
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