Customer-adapted coupon targeting using feature selection☆

Expert Systems with Applications 2004 Vol. 26; Iss. 4

Customer-adapted coupon targeting using feature selection☆

Wouter Buckinx, Elke Moons, Dirk Van den Poel, Geert Wets
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Volume:
26
Year:
2004
Language:
english
Pages:
10
DOI:
10.1016/j.eswa.2003.10.009
File:
PDF, 223 KB
english, 2004
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