The role of idiosyncratic attribute evaluation in mass...

Journal of Consumer Psychology 2010 Vol. 20; Iss. 3

The role of idiosyncratic attribute evaluation in mass customization

Sanjay Puligadda, Rajdeep Grewal, Arvind Rangaswamy, Frank R. Kardes
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Volume:
20
Year:
2010
Language:
english
Pages:
12
DOI:
10.1016/j.jcps.2010.04.003
File:
PDF, 454 KB
english, 2010
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