Improving sourcing decisions in NPD projects: Monetary quantification of points of difference
Marc Wouters, James C. Anderson, James A. Narus, Finn WynstraVolume:
27
Year:
2009
Language:
english
Pages:
14
DOI:
10.1016/j.jom.2008.07.001
File:
PDF, 287 KB
english, 2009