The Voice of the Product: Templates of New Product...

Creativity and Innovation Management 1999 Vol. 8; Iss. 3

The Voice of the Product: Templates of New Product Emergence

Jacob Goldenberg, David Mazursky
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Volume:
8
Year:
1999
Language:
english
Pages:
8
DOI:
10.1111/1467-8691.00132
File:
PDF, 90 KB
english, 1999
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