The impact of new product launch strategies on competitive...

The impact of new product launch strategies on competitive reaction in industrial markets

Marion Debruyne, Rudy Moenaertb, Abbie Griffinc, Susan Hartd, Erik Jan Hultinke, Henry Robben
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Volume:
19
Year:
2002
Pages:
12
DOI:
10.1111/1540-5885.1920159
File:
PDF, 1.76 MB
2002
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