The impact of new product launch strategies on competitive reaction in industrial markets
Marion Debruyne, Rudy Moenaertb, Abbie Griffinc, Susan Hartd, Erik Jan Hultinke, Henry RobbenVolume:
19
Year:
2002
Pages:
12
DOI:
10.1111/1540-5885.1920159
File:
PDF, 1.76 MB
2002