Antecedents and Consequences of Goal Incongruity on New...

Journal of Product Innovation Management 2003 Vol. 20; Iss. 3

Antecedents and Consequences of Goal Incongruity on New Product Development in Five Countries: A Marketing View

Jinhong Xie, Michael Song, Anne Stringfellow
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Volume:
20
Year:
2003
Language:
english
Pages:
18
DOI:
10.1111/1540-5885.2003005
File:
PDF, 192 KB
english, 2003
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