Emotional Appeals and Information Cues in Belgian Magazine...

Emotional Appeals and Information Cues in Belgian Magazine Advertisements

Patrick De Pelsmacker, Maggie Geuens
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Volume:
16
Year:
1997
Language:
english
Pages:
1
DOI:
10.1111/j.0265-0487.1997.00049.pp.x
File:
PDF, 265 KB
english, 1997
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