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Selecting Influential Business-to-Business Customers in New Product Development: Relational Embeddedness and Knowledge Heterogeneity Considerations
Joseph M. Bonner, Orville C. Walker Jr.Volume:
21
Year:
2004
Language:
english
Pages:
15
DOI:
10.1111/j.0737-6782.2004.00067.x
File:
PDF, 155 KB
english, 2004