The Fuzzy Front End of New Product Development for...

Journal of Product Innovation Management 2004 Vol. 21; Iss. 3

The Fuzzy Front End of New Product Development for Discontinuous Innovations: A Theoretical Model

Susan E. Reid, Ulrike De Brentani
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Volume:
21
Year:
2004
Language:
english
Pages:
15
DOI:
10.1111/j.0737-6782.2004.00068.x
File:
PDF, 163 KB
english, 2004
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