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Can Companies Influence Investor Behaviour through Advertising? Super Bowl Commercials and Stock Returns
Frank Fehle, Sergey Tsyplakov, Vladimir ZdorovtsovVolume:
11
Year:
2005
Language:
english
Pages:
23
DOI:
10.1111/j.1354-7798.2005.00301.x
File:
PDF, 183 KB
english, 2005