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Are consumer profiling techniques equivalent for some product categories? The case of orange-flavoured powdered drinks
Gastón Ares, Paula Varela, Germán Rado, Ana GiménezVolume:
46
Year:
2011
Language:
english
Pages:
9
DOI:
10.1111/j.1365-2621.2011.02657.x
File:
PDF, 694 KB
english, 2011