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Neural networks and the multinomial logit for brand choice modelling: a hybrid approach
Yves Bentz, Dwight MerunkaVolume:
19
Year:
2000
Language:
english
Pages:
24
DOI:
10.1002/(sici)1099-131x(200004)19:33.0.co;2-6
File:
PDF, 260 KB
english, 2000