A Comparison of the Effects of Punishment-Oriented and...

Journal of Communication 1971 Vol. 21; Iss. 1

A Comparison of the Effects of Punishment-Oriented and Reward-Oriented Messages in Persuasive Communication

James C. McCroskey, David W. Wright
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
21
Year:
1971
Language:
english
Pages:
11
DOI:
10.1111/j.1460-2466.1971.tb00906.x
File:
PDF, 576 KB
english, 1971
Conversion to is in progress
Conversion to is failed