Image Ads and Issue Ads in U.S. Presidential Advertising:...

Image Ads and Issue Ads in U.S. Presidential Advertising: Using Videostyle to Explore Stylistic Differences in Televised Political Ads From 1952 to 2000

Anne Johnston, Lynda Lee Kaid
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Volume:
52
Year:
2002
Language:
english
Pages:
20
DOI:
10.1111/j.1460-2466.2002.tb02545.x
File:
PDF, 104 KB
english, 2002
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